About Us

Up&Fit was founded in 2015 in Galata, Istanbul. Quickly becoming a pioneer in tights production in Turkey, Up&Fit opened its first store in Nişantaşı in 2020.

The company has played a leading role in producing patterned, plain, glitter, push-up, velvet, and leather-look tights in Turkey.

Today, Up&Fit exports to Europe and the Middle East and continues on its path as Turkey's most established tights manufacturer, steadily advancing from being a regional brand towards becoming a global one.

Keeping a step ahead of the technological and design changes in the modern world, Up&Fit produces ultra-modern designed tights with smart fabrics and vibrant colors.

With each new collection, Up&Fit distinguishes its quality, allowing tights enthusiasts in Turkey to access the latest 21st-century tights models much earlier than tights enthusiasts worldwide.

UP&FIT is the first tights brand in Turkey to produce with the 'ONE SIZE' concept, which boosts women's confidence. Thanks to its pioneering role in this area, it stands apart from other tights brands. By introducing the 'minimal fashion' approach to tights, it offers women endless combination possibilities.

The 'ONE SIZE' concept championed by UP&FIT is an assertive interpretation that the female body is beautiful not just in different sizes but as a whole. The modern woman wears 'ONE SIZE' tights. The modern woman is one who wears 'ONE SIZE' tights and renews her self-confidence.

ONE SIZE is a new and modern concept that covers all sizes from XS to XL. The ONE SIZE concept of UP&FIT is not just about size; it is also part of a modern understanding of reinterpreting the female body.

UNIQUE WINDOW DESIGN FOR TIGHTS: UP&FIT NİŞANTAŞI STORE

As UP&FIT has pioneered the production of 'ONE SIZE' tights in our country, it also leads not just nationally but globally with its 'minimal fashion' window design specific to tights. Additionally, the UP&FIT Store concept encompasses not only window design but also A-to-Z store design. The colors used in the window and in-store design of the Nişantaşı Store bring UP&FIT’s minimal and colorful world to tights enthusiasts.

When you enter the UP&FIT store, you experience the uniqueness of entering a specialized tights store. Every detail, from the colors to the hangers, from the fitting rooms to the floor, integrates you with UP&FIT tights.

We are confident that you will discover the UP&FIT Store Concept not only in the Nişantaşı Store but also in future UP&FIT Stores.